MenstruatieMuseum
concept & vormgeving
#gewoonbespreekbaar is een fictieve bewustwordingscampagne voor de HEMA foundation om het taboe rondom menstruatie en de overgang te doorbreken.
De campagne omvat het Menstruatiemuseum, een start- en eindboekje met informatie over de eerste én de laatste menstruatie. Daarnaast komt er een productuitbreiding van menstruatie/incontinentieondergoed en cups, waarvoor ik patronen voor productverpakkingen heb gemaakt. Het volledige concept staat in het conceptboek onderaan deze pagina.
Fotografie: Patrick Sijben
Styling: Emmy van Heugten
Vormgeving en concept: Emmy van Heugten
Illustratie Museum: Jos Herder (djozdesign.nl)
Opdracht voor tweede jaar Academie Artemis (2018)
Fictief concept ontwikkeld voor de HEMA foundation
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